January 12, 2009...11:32 pm

Cameron’s latest through-the-keyhole antics reveal he has lost the plot

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If I see one more image of the interior of David Cameron’s house I think I am going to eat my own head.

However, it’s done now. I have been exposed to the damn things yet again, and now that I have, I would very much like others to look at them as well. Particularly if any of you can tell me what on earth is going on.

The breakfast interview was nauseating, but at least you could see what he was going for. Ditto the notorious Christmas card with a potty in the background. But this latest stunt on the Andrew Marr Show is just weird.

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First he throws his toys out of his pram because the Beeb filmed Brown at Downing Street, making him look like a brat. Then, once he’s frightened them into filming him at home (with the result that he got cut off about three times, ha ha), he decides to U-turn from his home-down hookum and be filmed in a suddenly empty, flawless, childless house.

The Guardian was flummoxed. Devoid of penetrating analysis, it fell back on Sam Wollaston limply attempting to package his completely gratuitous description of the tasteful interior as aloof and contemptuous. Methinks he doth protest too much, especially about those solid oak floorboards.

For my part, I can’t believe that the Tory PR machine has gone so completely off the boil as to produce such a rubbish and counterproductive bit of spin. I propose this far simpler explanation. Cameron has given up on politics entirely.

I mean, let’s look at the facts. He obviously wasn’t going for family man (thank God- I think we were all glad to see the back of that potty). And he is surely not so completely detached from reality as to think these snaps make him look like a normal dad keeping it real in recession-hit Britain.

Not a fingerpainting or nintendo DS in sight as DC chats to Andrew Marr

Not a fingerpainting or nintendo DS in sight as DC chats to Andrew Marr

Even Daily Mail readers were annoyed. “Is David Cameron still trying to portray himself as the modern family man?” Asked Chrissie from Merseyside. “You will never in a million years come across as ordinary Joe Bloggs, so please don’t try.”

Well, Chrissie, you sound like a Blind Date contestant, but you’re absolutely spot on. If Cameron wanted people to vote for him, he would keep journalists the hell out of his perfect house. Those worktops are just so obviously just going to wind everyone up, especially the newly cash-strapped middle class, who have had to downgrade from great slabs of granite to MDF covered in sticky back plastic.

I can only conclude, therefore, that Cameron is beginning to think the whole Prime Ministerial challenge thing was a rather foolish mistake, and is trying to subtly back down from the whole confounded affair by “accidentally” annoying voters with lurid creamy snaps of his gargantuan wealth.

After all, he’s thinking, why on earth did I ever sign up for that awful job? Why would I want to sort out that godforsaken economy when I could be kicking back with vogue on my lovely squashy habitat sofa? To hell with you all. I’m rich. Sort yourselves out.

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